the general's store
welcome to the general's store
HAIRCUT and beard services
Paul has accumulated over 18 years experience in the industry with such companies as Vidal Sassoon, West Row Hair and Prema. He has worked in some of the worlds biggest and most inspiring cities. After Spending 3 years in New York Paul returned to London in 2015 to cement a vision of which Lee and him share. That vision to bring together the best people of all sectors of the business into one space to deliver the best possible service to the client. Highly skilled in all aspects of the industry, Paul is a hair service all-rounder and all-round nice guy. He looks forward to the future at The General's Store.
Tom's career spans across both hairdressing and barbering. Starting in 2005 Tom began his career working for a Paul Mitchell salon in Sussex. He gained his barbering experience working for GQ award winning salon Male Concept. The owner and pioneer of modern barbering Jason Holland still remains a great friend and has been a huge influence on his career. Living and working in London now for 10 years Tom has been associated with Londons top barber shops. Tom joined The General's team in 2016 teaming up with his good friends Lee and Paul. Over the years Tom has acquired a depth of knowledge in cutting, styling and product development.
Jarvis began his barbering career working for Total barbers in Shoreditch. Gaining experience working for some of Londons most reputable barber shops as well as a year managing a barbers in Ibiza, Jarvis teamed up with Lee and Paul in our original store in Netil Market. It was clear their paths would cross again. Always looking for new opportunities Jarvis went on to work and Manage Rocket barbershop in Walthamstow Cuts & Bruises in Stoke Newington before joining The Generals Store in 2018. Always wanting to learn and develop Jarvis has completed some of the leading industry courses. His work has recently featured in BarberNV and Modern Barber magazine.
With over two decades of experience under his vintage leather belt, Barry The Barber is The General’s Store's latest hardy recruit. Originally headhunted by Toni & Guy to hone his craft he went on to cut hair all over the world, most notably including a four-year spell at legendary bohemian haunt, the Chelsea Hotel, with time also served at the Freemans Sporting Club, New York City. Most recently he was a popular fixture at Jermyn Street Barbers in Piccadilly. Barry specialises in traditional barbering, including cutting, beard maintenance and straight-edge razor shaving
With over 16 years experience and Oscar winning clientele to his portfolio founder Lee is now cutting in his first barbershop project. A regular on Men's Fashion Week with a full catalogue of editorial achievements he has travelled and worked across the globe. He is a specialist in men's barbering and worked with the most highly rated and respected barbershops in town. Upon leaving Murdocks three years ago he now loves the salons old school at The General's Store in Hackney East London. A keen eye for detail...he is perhaps a little OCD
The General's Store was founded in 2014 as a 'pop-up' venture in East London's Netil Market. Using custom built shipping containers we were able to lay the foundations for an exciting new journey. Offering top quality haircuts and a friendly service we quickly outgrew our first store and decided to invest in another four times its size. We added a fully stocked bar with our very own home brew on tap along with locally sourced spirits and produce all made in East London. Our business grew organically and we would soon outgrow this store as well. In 2015, the store featured on the BBC show Peter Yorks hipster handbook and also aired on the show 'Gogglebox'.
In 2016, in need of a bigger space, we relocated to within the railway arches at Fieldworks. We began to incorporate other aspects to our store at this point. By introducing our own product line in 2017, we began to move away from your everyday barbershop. We wanted to maintain the 'pop up' feel from our past but begin to incorporate more of a lifestyle experience.
In mid 2019, it was becoming clear we needed a bigger space yet again. With our team growing we began the project of our current space. Located just 100 yards away, our new location on Martello street has been our biggest undertaking yet. We moved in October 2019 and once again we've adapted and designed the shop ourselves. Our core foundations still remain and always will.
At The General's Store you'll benefit from outstanding yet friendly surroundings, great haircuts and beard services as well as complimentary local beers and free use of our arcade machine. Our own range of products allows us to offer you amazing salon quality at an affordable price. Just a few of the reasons why we were voted as East Londons best barbershop by 'The Culture Trip'.
Here at The General's Store we see you the customer and your stylist differently. We understand the importance of your relationship with your chosen professional and have created a environment for this to blossom. Each of our highly trained and talented staff run things the way they think best represents them thus providing you with a unique and personal service every time.
At The General's Store you always get your haircut by the boss.
Wash, cut and style
Shorten, shape and style
Wash, cut and style plus beard trim
We launched our own product line in early 2017. Our aim was to produce a range of high quality products at an affordable price. We spent a few months testing and researching with different products and packaging. As professionals we used our experience in styling and finishing to create four products that cover all the bases. Our products are currently only available in store.
Pliable clay with medium
hold and no shine
Pliable putty with medium hold and shine
Sandalwood oil that moisturises, nourishes and freshens
Encourages texture and volume
londonfields - hackney
The General's Store
47 Martello Street E8 3PE